How to Prove ROI in a World Where Success Means Nothing Happens

This post is part of our Cybersecurity Marketing Series
We’ve broken down 8 of the biggest challenges marketers face in the cybersecurity space—each with practical strategies you can use today. It’s based on our free 73-page eBook, get it here Identifying and Overcoming Marketing Pain Points in Cybersecurity.

In cybersecurity, success is often invisible. When your product works, nothing explodes—and that makes ROI a tough sell.

Here’s how to make your value unmistakable:

1. Show What Was Avoided

Don’t just talk about features. Quantify outcomes.

• "Blocked 3,200 phishing attempts last quarter."
• "Prevented $250K in potential ransomware losses."
• "Reduced SOC alert fatigue by 45%."

Help your buyers see the fires that never started because of you.

2. Use ROI Calculators and Industry Data

Build (or borrow) ROI models:

• Use benchmarks: "Average breach costs $4.45M" (IBM 2023)
• Provide savings estimates: "Our platform helps teams respond 60% faster."
• Let prospects plug in their own numbers

The more personalized and grounded in reality, the better.

3. Send Outcome-Based Reports Monthly

Whether you’re a platform, tool, or MSSP—report results regularly.

• Blocked threats
• Uptime percentages
• Compliance posture status

Turn invisible wins into visible value.

Final Word: Fear Isn’t Enough. Proof Wins.

Yes, fear sells in security. But what sells even better? Proof.

ROI isn’t just a spreadsheet—it’s a story of what could’ve gone wrong, and how your product quietly made sure it didn’t.

Want help turning silent success into tangible results? Let’s get the data to work for you.