01Setting Business Objectives
We work with you to define the business objectives that will influence subsequent steps in developing an SMM strategy. Multiple objectives should be defined separately and tracked to gauge success. Key performance indicators (KPIs) should be defined for each objective to help evaluate the strategy’s effectiveness.
02Understanding Your Audience
It’s essential to understand your audience so you can provide products and services that address their needs, desires, and expectations. We work with you to identify the characteristics that make up your ideal customers with surveys, focus groups, and interviews.
03Competitive Analysis
Byer Company engages knowledgeable consultants to perform a competitive analysis to see how you stack up against your competitors. After discovering how your competitors’ messaging is resonating with their target audience, we use this data to tailor a more effective strategy to engage potential and existing customers.
04Selection of Social Media Platforms
Choosing the right social media platforms is essential for an effective SMM strategy. Valuable information on the platforms that deserve focus is gained through audience and competitor analysis. We’ll concentrate the strategy on the platforms your audience frequents as well as those that produce results for competing organizations.
05Content Planning
Content is a critical component of an SMM strategy. Byer Company helps you create a distinctive tone for your content that stands out. We develop content themes that align with your business’s products and services. Regularly scheduling social media posts when content will be most effective helps you maximize the audience they reach.
06Managing Your Community
An SMM strategy can help you build a community centered on your business. It’s essential that you are responsive to the community and provide timely replies to comments and queries. We work with you to find new ways to learn more about the community members so you can create a more satisfying customer experience. Offering innovative content can attract new visitors and grow your community.
07Tracking Results and Modifying the Strategy
We use the social media metrics relevant to the targeted platform to let you gauge the success of your strategy. Tracking results against your previously defined KPIs lets us modify the strategy as needed to improve its effectiveness. A viable strategy that evolves as conditions change will return the best results.
01Setting Business Objectives
We work with you to define the business objectives that will influence subsequent steps in developing an SMM strategy. Multiple objectives should be defined separately and tracked to gauge success. Key performance indicators (KPIs) should be defined for each objective to help evaluate the strategy’s effectiveness.
02Understanding Your Audience
It’s essential to understand your audience so you can provide products and services that address their needs, desires, and expectations. We work with you to identify the characteristics that make up your ideal customers with surveys, focus groups, and interviews.
03Competitive Analysis
Byer Company engages knowledgeable consultants to perform a competitive analysis to see how you stack up against your competitors. After discovering how your competitors’ messaging is resonating with their target audience, we use this data to tailor a more effective strategy to engage potential and existing customers.
04Selection of Social Media Platforms
Choosing the right social media platforms is essential for an effective SMM strategy. Valuable information on the platforms that deserve focus is gained through audience and competitor analysis. We’ll concentrate the strategy on the platforms your audience frequents as well as those that produce results for competing organizations.
05Content Planning
Content is a critical component of an SMM strategy. Byer Company helps you create a distinctive tone for your content that stands out. We develop content themes that align with your business’s products and services. Regularly scheduling social media posts when content will be most effective helps you maximize the audience they reach.
06Managing Your Community
An SMM strategy can help you build a community centered on your business. It’s essential that you are responsive to the community and provide timely replies to comments and queries. We work with you to find new ways to learn more about the community members so you can create a more satisfying customer experience. Offering innovative content can attract new visitors and grow your community.
07Tracking Results and Modifying the Strategy
We use the social media metrics relevant to the targeted platform to let you gauge the success of your strategy. Tracking results against your previously defined KPIs lets us modify the strategy as needed to improve its effectiveness. A viable strategy that evolves as conditions change will return the best results.
01Setting Business Objectives
We work with you to define the business objectives that will influence subsequent steps in developing an SMM strategy. Multiple objectives should be defined separately and tracked to gauge success. Key performance indicators (KPIs) should be defined for each objective to help evaluate the strategy’s effectiveness.
02Understanding Your Audience
It’s essential to understand your audience so you can provide products and services that address their needs, desires, and expectations. We work with you to identify the characteristics that make up your ideal customers with surveys, focus groups, and interviews.
03Competitive Analysis
Byer Company engages knowledgeable consultants to perform a competitive analysis to see how you stack up against your competitors. After discovering how your competitors’ messaging is resonating with their target audience, we use this data to tailor a more effective strategy to engage potential and existing customers.
04Selection of Social Media Platforms
Choosing the right social media platforms is essential for an effective SMM strategy. Valuable information on the platforms that deserve focus is gained through audience and competitor analysis. We’ll concentrate the strategy on the platforms your audience frequents as well as those that produce results for competing organizations.
05Content Planning
Content is a critical component of an SMM strategy. Byer Company helps you create a distinctive tone for your content that stands out. We develop content themes that align with your business’s products and services. Regularly scheduling social media posts when content will be most effective helps you maximize the audience they reach.
06Managing Your Community
An SMM strategy can help you build a community centered on your business. It’s essential that you are responsive to the community and provide timely replies to comments and queries. We work with you to find new ways to learn more about the community members so you can create a more satisfying customer experience. Offering innovative content can attract new visitors and grow your community.
07Tracking Results and Modifying the Strategy
We use the social media metrics relevant to the targeted platform to let you gauge the success of your strategy. Tracking results against your previously defined KPIs lets us modify the strategy as needed to improve its effectiveness. A viable strategy that evolves as conditions change will return the best results.
