Social Media Marketing

Today’s competitive business landscape demands a multi-faceted marketing strategy. Social Media Marketing (SMM) adds a valuable channel through which you can promote your brand and grow your business. The Byer Company can help develop and implement a social media marketing strategy that helps your business thrive.

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The Purpose of Social Media Marketing

Social Media Marketing helps you manage your existing audience by maintaining a connection with your customers that makes them frequent users of your products and services. SMM can also increase your audience and grow your brand by offering free content and information that attracts new visitors and ideal customers to your site.

Benefits of a Social Media Marketing Strategy

Businesses can expect to enjoy the following benefits from an effective SMM strategy.

Brand improvement by building trust, loyalty, and recognition with the target audience.

Audience engagement to address customer concerns and grow the business.

Improved sales and conversion rates.

Increased website traffic with links embedded in social media posts.

Enhancing information about your audience by obtaining feedback and directly querying customers.

Gaining knowledge from industry trends so the strategy can be modified to employ new tactics that have been tested by other digital marketers.

Components of an Effective Social Media Marketing Strategy

We employ a methodical approach to developing an effective SMM for your business that includes the following components.

01

Setting Business Objectives

We work with you to define the business objectives that will influence subsequent steps in developing an SMM strategy. Multiple objectives should be defined separately and tracked to gauge success. Key performance indicators (KPIs) should be defined for each objective to help evaluate the strategy’s effectiveness.

02

Understanding Your Audience

It’s essential to understand your audience so you can provide products and services that address their needs, desires, and expectations. We work with you to identify the characteristics that make up your ideal customers with surveys, focus groups, and interviews.

03

Competitive Analysis

Byer Company engages knowledgeable consultants to perform a competitive analysis to see how you stack up against your competitors. After discovering how your competitors’ messaging is resonating with their target audience, we use this data to tailor a more effective strategy to engage potential and existing customers.

04

Selection of Social Media Platforms

Choosing the right social media platforms is essential for an effective SMM strategy. Valuable information on the platforms that deserve focus is gained through audience and competitor analysis. We’ll concentrate the strategy on the platforms your audience frequents as well as those that produce results for competing organizations.

05

Content Planning

Content is a critical component of an SMM strategy. Byer Company helps you create a distinctive tone for your content that stands out. We develop content themes that align with your business’s products and services. Regularly scheduling social media posts when content will be most effective helps you maximize the audience they reach.

06

Managing Your Community

An SMM strategy can help you build a community centered on your business. It’s essential that you are responsive to the community and provide timely replies to comments and queries. We work with you to find new ways to learn more about the community members so you can create a more satisfying customer experience. Offering innovative content can attract new visitors and grow your community.

07

Tracking Results and Modifying the Strategy

We use the social media metrics relevant to the targeted platform to let you gauge the success of your strategy. Tracking results against your previously defined KPIs lets us modify the strategy as needed to improve its effectiveness. A viable strategy that evolves as conditions change will return the best results.

01

Setting Business Objectives

We work with you to define the business objectives that will influence subsequent steps in developing an SMM strategy. Multiple objectives should be defined separately and tracked to gauge success. Key performance indicators (KPIs) should be defined for each objective to help evaluate the strategy’s effectiveness.

02

Understanding Your Audience

It’s essential to understand your audience so you can provide products and services that address their needs, desires, and expectations. We work with you to identify the characteristics that make up your ideal customers with surveys, focus groups, and interviews.

03

Competitive Analysis

Byer Company engages knowledgeable consultants to perform a competitive analysis to see how you stack up against your competitors. After discovering how your competitors’ messaging is resonating with their target audience, we use this data to tailor a more effective strategy to engage potential and existing customers.

04

Selection of Social Media Platforms

Choosing the right social media platforms is essential for an effective SMM strategy. Valuable information on the platforms that deserve focus is gained through audience and competitor analysis. We’ll concentrate the strategy on the platforms your audience frequents as well as those that produce results for competing organizations.

05

Content Planning

Content is a critical component of an SMM strategy. Byer Company helps you create a distinctive tone for your content that stands out. We develop content themes that align with your business’s products and services. Regularly scheduling social media posts when content will be most effective helps you maximize the audience they reach.

06

Managing Your Community

An SMM strategy can help you build a community centered on your business. It’s essential that you are responsive to the community and provide timely replies to comments and queries. We work with you to find new ways to learn more about the community members so you can create a more satisfying customer experience. Offering innovative content can attract new visitors and grow your community.

07

Tracking Results and Modifying the Strategy

We use the social media metrics relevant to the targeted platform to let you gauge the success of your strategy. Tracking results against your previously defined KPIs lets us modify the strategy as needed to improve its effectiveness. A viable strategy that evolves as conditions change will return the best results.

01

Setting Business Objectives

We work with you to define the business objectives that will influence subsequent steps in developing an SMM strategy. Multiple objectives should be defined separately and tracked to gauge success. Key performance indicators (KPIs) should be defined for each objective to help evaluate the strategy’s effectiveness.

02

Understanding Your Audience

It’s essential to understand your audience so you can provide products and services that address their needs, desires, and expectations. We work with you to identify the characteristics that make up your ideal customers with surveys, focus groups, and interviews.

03

Competitive Analysis

Byer Company engages knowledgeable consultants to perform a competitive analysis to see how you stack up against your competitors. After discovering how your competitors’ messaging is resonating with their target audience, we use this data to tailor a more effective strategy to engage potential and existing customers.

04

Selection of Social Media Platforms

Choosing the right social media platforms is essential for an effective SMM strategy. Valuable information on the platforms that deserve focus is gained through audience and competitor analysis. We’ll concentrate the strategy on the platforms your audience frequents as well as those that produce results for competing organizations.

05

Content Planning

Content is a critical component of an SMM strategy. Byer Company helps you create a distinctive tone for your content that stands out. We develop content themes that align with your business’s products and services. Regularly scheduling social media posts when content will be most effective helps you maximize the audience they reach.

06

Managing Your Community

An SMM strategy can help you build a community centered on your business. It’s essential that you are responsive to the community and provide timely replies to comments and queries. We work with you to find new ways to learn more about the community members so you can create a more satisfying customer experience. Offering innovative content can attract new visitors and grow your community.

07

Tracking Results and Modifying the Strategy

We use the social media metrics relevant to the targeted platform to let you gauge the success of your strategy. Tracking results against your previously defined KPIs lets us modify the strategy as needed to improve its effectiveness. A viable strategy that evolves as conditions change will return the best results.

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1603 Aviation Blvd.
Redondo Beach, CA, 90278
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