Digital Marketing Trends and Thought Leadership Articles

AI has collapsed the traditional funnel and reshaped how buyers evaluate brands. Explore the new loop based customer journey and why influence, micro decisions, and POV now matter more than stages.

Discover how AI, zero click search, and content saturation are shifting SEO from rankings to recognition. Learn why a strong brand point of view is now your most powerful visibility strategy.

Stop with the AI slop. Here is a realistic three pillar framework to integrate artificial intelligence into your marketing without losing the human connection.

AI is reshaping search, not replacing SEO. Discover the AI-adaptive SEO playbook, zero-click strategies, and how to build visibility across AI and search ecosystems.

Users who click after an AI Overview already know the basics. Learn how to optimize your pages for these informed visitors and turn them into conversions.

Is your SEO strategy ready for AI? Discover the key similarities and critical differences between Traditional SEO and AI-Adaptive SEO. Learn how to optimize for AI Overviews, Gemini, and Copilot to future-proof your traffic.

The definitive guide to marketing acronyms. Quickly understand what GEO (Generative Engine Optimization), SEO, PPC, CRO, and CTR mean for your strategy. Bookmark this essential cheat sheet.

For years, the unwritten pact was simple: Businesses created valuable content. Google indexed it and sent relevant searchers to their websites. Organic search was the lifeblood of B2B lead generation, a predictable engine driving high-intent prospects to informative blogs, whitepapers, and product pages.

“Your digital growth partner” isn’t just a catchy line we add to our email signatures - it’s the promise that drives every project we take on at Byer Co. Below, we unpack exactly what that promise means, how it shapes our relationships, and the specific growth outcomes and solutions we deliver.