Digital Marketing Trends and Thought Leadership Articles

“Your digital growth partner” isn’t just a catchy line we add to our email signatures - it’s the promise that drives every project we take on at Byer Co. Below, we unpack exactly what that promise means, how it shapes our relationships, and the specific growth outcomes and solutions we deliver.

Digital marketing is evolving faster than your email inbox on a Monday morning. Staying ahead of the latest trends isn’t just about looking smart on Zoom calls — it’s how brands stay relevant, competitive, and memorable. Here are the top marketing trends that matter in 2025 — and how to actually use them to grow.

In this article we dive into the definition of a full stack marketer, explore the key skills they possess, and discuss how to hire one at a low hourly rate. Its easy!

SEO doesn’t have to be a mystery. Whether you're a seasoned pro or just starting to optimize your website, these quick tips can boost your visibility, rankings, and clicks. Here’s a bite-sized breakdown of actionable strategies that can make a BIG impact for B2B brands!

Discover the pros and cons of using a CMS for your business website, including development costs, maintenance, and security issues. Learn from Byer Company’s insights.

Digital marketing is full of myths that can mislead businesses and marketers. In this edition of Marketing Myth Mondays, we're setting the record straight on some of the most common misconceptions. Let’s dive in!

As we look at 2025, it's crucial to understand the most effective capital expenses in digital marketing that will drive growth and engagement.

Download Cybersecurity Marketing Trends for 2025 now to gain invaluable insights into the evolving nature of cybersecurity marketing. Let’s shape the future together—one informed, data-backed campaign at a time.

Every few years, someone declares SEO dead, but it’s like calling a chameleon extinct because it changed color. Sure, the SEO game has changed, but it’s far from over. With rapid changes in search engine algorithms, the rise of paid advertising, and new tools like AI, many wonder if SEO has truly lost its effectiveness. Let’s dive into why SEO’s still thriving.