Jeff Byer
CEO, Byer Company
Founder of the full-service digital marketing firm Byer Company, Jeff Byer has been a leader in the media, tech and marketing industries for more than 20 years. Not only has Jeff pioneered content management systems and digital media content for brands including NASA, Warner Brothers and Anheuser-Busch, but he is also a Franklin-Covey certified Project Manager and co-author of 5 US Patents. Today, Jeff leads Byer Company, a digital marketing strategy and execution for global technology organizations, including NTT, Wiliot and Advanced Micro Instruments. Byer Company helps each client achieve their specific business objectives through the company’s proven expertise and complete, end-to-end services, including global marketing strategies, web development and brand management.
His former podcast, Digital Rage, blazed the trial for countless podcasts with its coverage of topics around social media, SEO and digital marketing. While he ended his podcast in 2019, Jeff continues to share his knowledge of tech and marketing spaces, appearing on Compiler and Shoponomics podcasts, as well as profiles in Voyage LA, business.com and Welp Magazine.
Prepare for the Next Wave of Cybersecurity Marketing: Insights for 2025
Download Cybersecurity Marketing Trends for 2025 now to gain invaluable insights into the evolving nature of cybersecurity marketing. Let’s shape the future together—one informed, data-backed campaign at a time.
December 18, 2024 | Blog
Affiliate Marketing: A Comprehensive Guide
Affiliate marketing is a popular and effective way for businesses to generate revenue by partnering with publishers and marketers to promote their products or services. In this article, we will provide a comprehensive guide to affiliate marketing, including what it is, how it works, and how you can create a successful affiliate marketing campaign.
April 21, 2024 | Blog
B2B SaaS Digital Marketing Strategies that Work
Companies that are marketing a software as a service (SaaS) product are challenged with attracting the right visitors with a viable and creative B2B (business-to-business) digital marketing strategy. In this post, we will discuss how to create a SaaS digital marketing strategy that works for your unique product offering and business objectives.
July 14, 2024 | Blog
Benefits of a Boutique Agency: Flexibility, Expertise, and Cost Efficiency
One cost-saving strategy gaining traction is partnering with a boutique agency. Specialized firms like ours offer a plethora of benefits that can enhance your operations without the hefty price tag of larger agencies or in-house teams. In this article, we'll delve into the advantages of working with a boutique agency, including how they can supplement your agency of record, offer budget flexibility, and provide specialized expertise ideal for project work and remote collaboration.
September 24, 2024 | Blog
Exciting News: Byer Co Wins Silver at the w3 Awards!
Affiliate marketing is a popular and effective way for businesses to generate revenue by partnering with publishers and marketers to promote their products or services. In this article, we will provide a comprehensive guide to affiliate marketing, including what it is, how it works, and how you can create a successful affiliate marketing campaign.
October 8, 2024 | Blog
Digital Marketing Trends and Predictions
We are going to investigate digital marketing trends in 2023. We will also look at predictions about the technology digital marketers employ and concerns about how they use and protect personal information.
July 18, 2024 | Blog
Influencer Marketing: A Guide to Success
In the world of digital marketing, influencer marketing has become one of the most popular and effective strategies. In this article, we will delve into the world of influencer marketing, exploring what it is, how it works, and how you can create a successful influencer marketing campaign.
April 19, 2023 | Blog
Marketing Cybersecurity Products: Strategies for Success
Demand for robust cybersecurity solutions has never been higher. As cyber threats evolve, it is important to educate your audience with an effective marketing strategy. This article delves into what worked, and what didn't through our experience. We are sharing our strategies for successfully marketing cybersecurity products in a crowded marketplace.
September 19, 2024 | Blog
Mobile Marketing: A Comprehensive Guide
Mobile marketing is a type of digital marketing that focuses on reaching and engaging with customers on their mobile devices, such as smartphones and tablets.
May 11, 2023 | Blog
The Reasons Why We Discourage Our Clients From Using WordPress (2024 Update)
A website may only get one chance to convert a prospective customer, so it has to demonstrate its quality every time it’s accessed.
September 25, 2024 | Blog
The Unconventional Guide for Marketing in Cybersecurity
Cybersecurity is a messy, crowded marketplace. A newcomer has very little chance to gain visibility and market share unless they do something different. For example, creating a product that is very specific to a type of business or industry - or targeting an underserved audience - or executing an outrageous marketing campaign.
October 22, 2024 | Blog
Universal Analytics (UA) vs GA4
Google Analytics has been the go-to solution for many, but with the introduction of Google Analytics 4 (GA4), you may wonder which version is best for your needs. In this article, we'll dive into the differences between Universal Analytics (UA) and GA4, helping you make an informed decision.
May 4, 2023 | Blog