Jeff Byer

Download Cybersecurity Marketing Trends for 2025 now to gain invaluable insights into the evolving nature of cybersecurity marketing. Let’s shape the future together—one informed, data-backed campaign at a time.

Affiliate marketing is a popular and effective way for businesses to generate revenue by partnering with publishers and marketers to promote their products or services. In this article, we will provide a comprehensive guide to affiliate marketing, including what it is, how it works, and how you can create a successful affiliate marketing campaign.

Is your SEO strategy ready for AI? Discover the key similarities and critical differences between Traditional SEO and AI-Adaptive SEO. Learn how to optimize for AI Overviews, Gemini, and Copilot to future-proof your traffic.

AI is reshaping search, not replacing SEO. Discover the AI-adaptive SEO playbook, zero-click strategies, and how to build visibility across AI and search ecosystems.

Manufacturers can use AI to produce stronger whitepapers, but only when subject matter expertise, technical SEO, and a modern publishing stack work together. This guide explains how Sanity-powered whitepaper workflows help industrial brands create authoritative content that ranks, educates buyers, and supports longer sales cycles.

Bing Webmaster Tools now gives technology manufacturers a practical way to see whether their content is being cited in AI experiences. This article explains what total citations and cited pages can reveal, why content structure matters, and how industrial brands can improve citation visibility for technical buyers.

Whether you're a small business owner, a digital marketing manager, or a marketing executive, this guide will provide you with the insights you need to navigate the complex landscape of IoT digital marketing. So, let's dive in and start exploring the world of digital marketing for ambient IoT companies.

Extend manufacturing sales cycles with email nurturing: 80% leads lost without it (HubSpot). Use platforms like HubSpot, Salesforce for RFQ follow-up & audits. Best practices to close deals faster.

Companies that are marketing a software as a service (SaaS) product are challenged with attracting the right visitors with a viable and creative B2B (business-to-business) digital marketing strategy. In this post, we will discuss how to create a SaaS digital marketing strategy that works for your unique product offering and business objectives.

One cost-saving strategy gaining traction is partnering with a boutique agency. Specialized firms like ours offer a plethora of benefits that can enhance your operations without the hefty price tag of larger agencies or in-house teams. In this article, we'll delve into the advantages of working with a boutique agency, including how they can supplement your agency of record, offer budget flexibility, and provide specialized expertise ideal for project work and remote collaboration.

Byer Company is thrilled to announce that our collaboration with the innovative team at Wiliot resulted in a w3 Award. The supply chain animation we crafted for Wiliot stood out and captured the attention of the w3 Awards judges, and we couldn't be prouder of this achievement.

Case studies do more than showcase wins. For technology manufacturers with complex products, they provide proof, reduce perceived risk, and help engineers, procurement teams, and executives evaluate a supplier with more confidence.