The most important way to grow your business is to make it easy for your audience to find you. The Byer Co Search Engine Optimization (SEO) process is rooted in research, a variety of technologies, and an always evolving mindset.
Talk to UsLet’s start with a gratuitous AI written introduction: “In today's digital landscape…” blah blah blah. Nobody refers to a “digital landscape” except for AI bots and graphic designers. It’s the internet — and the goal of SEO should be visibility across as many internet platforms that make sense for your industry.
Search Engine Optimization (SEO) is the common term most people use when they seek visibility on search platforms. Visibility is what SEO boils down to, enhancing your presence on all internet platforms including search engines, forums (Reddit), AI (ChatGPT, AIO), video (YouTube), audio (podcasts), and future platforms as they emerge.
There are specialized search engines for all these different media types. The days of just optimizing for Google and hoping everything else falls into place are over. It's time to get specific, to know where your audience is, and be there in a constructive capacity NOT just a sales pitch.
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). By improving various aspects of your site — from content and keywords to technical performance — you can increase visibility, attract more visitors, and generate leads.
I am so glad you asked! Visibility Optimization is the process of optimizing your complete online presence to be included in request results across all internet platforms. By deploying your information and content across multiple media and platforms you gain much more access to audiences beyond just search engines.
Choosing the right SEO partner can make all the difference. Here's why we're the best choice for your business:
Before we can put ourselves in the mindset of your customer, we need to clear our heads of any preconceptions or biases. Byer Co will consult a diverse group of searchers to collect raw, uncensored data free of influence.
In step 1 of your onboarding process, you provided the information you have about your audience. Using this information, we research where your audience spends time online and the influencers they follow. Our goal is to know how your audience searches for your products or services, and form a Search Engine Optimization keyword list.
There is a wealth of public information to be collected from your competitors. One of the essential Search Engine Optimization metrics we use to grow your business is your competitors’ most profitable keywords. Using a mix of resources we can identify which keywords your competitors are paying for, how much they spend, and the number of clicks they receive.
Armed with the knowledge of your audience and competitors we complete a thorough analysis of your website to identify strengths, weaknesses, and opportunities for improvement. We want to know if the content is speaking to your audience, and is your content better than your competitors.
Keyword data collected about your audience and your competition is analyzed. Historical search volume and average click-through rates will allow us to sort your keywords into a value score. Modern Search Engine Optimization is about the right traffic, not just high traffic keywords.
Knowing the top search results for your priority keywords we can now make a better result. In this process, we return to Byer Co content development using what we know about your audience. We evaluate, and sometimes directly ask your audience what their best search result would be. From there we structure a new landing page, using best practices, and add calls to action that resonate with your audience.
Launching your new landing pages is not the end of the SEO process. Search engines use link data and social signals to verify that your content is high quality. Byer Co will use our distribution system to announce your new page on multiple platforms and ask industry influencers for retweets, likes, links and follows. Audience interaction will boost your content to the top of search engines.
Your audience, your industry, your world is constantly evolving. To keep up, we create a content schedule to post new and relevant content, and revisit older content to update it and give it a new life.
Did you know the web platform you choose directly affects your SEO? From the technology, server, CMS, and design your user experience is at play. Search engines relate user engagement to website quality which is why all of these details matter in SEO. Ensure your website meets the technical requirements of search engines.
Your Key Performance Indicators (KPI) will need to be tracked. Byer Co will build a dashboard for your team to access analytics data and see your KPI results in real time. Track your progress and refine strategies based on data.
In Search Engine Optimization the only thing constant is change. With algorithm changes, new technologies, and aggressive competitor campaigns we cannot rest. Keyword research, competitor analysis, page rankings and top results need to be redone and re-reviewed on a monthly basis. Your project will always be evolving to achieve and maintain top results.
Emerging technology where search history did not exist.
Forward thinking comprehensive SEO strategy focusing on future popularity of keywords and content marketing.
First page ranking for 100’s of high value keywords leading to exponential increase in organic traffic and conversion.
No online visibility in a competitive global market.
Focused on technical SEO tactics for a global market, including optimized content for an industrial audience.
Achieved top rankings for all high value terms related to their products, gained visibility into new non-core industries.
Things happen in the world and we pay attention. Here are our thoughts from our staff.
View All Blog PostsReady to elevate your online presence and outshine the competition? Contact us for a free consultation and let us craft a customized SEO strategy that drives results.