Professional SEO Services to Boost Your Online Visibility

00

Clear Your Mind

Before we can put ourselves in the mindset of your customer, we need to clear our heads of any preconceptions or biases. Byer Co will consult a diverse group of searchers to collect raw, uncensored data free of influence.

01

Audience Intelligence

In step 1 of your onboarding process, you provided the information you have about your audience. Using this information, we research where your audience spends time online and the influencers they follow. Our goal is to know how your audience searches for your products or services, and form a Search Engine Optimization keyword list.

• Customer Audit: Research existing audience profiles.
• Platform Review: Find out where your audience is online, who they follow, what they read.
• Audience Personas: A reference guide for your audience to connect with them on a deeper level.

02

Competitor Analysis

There is a wealth of public information to be collected from your competitors. One of the essential Search Engine Optimization metrics we use to grow your business is your competitors’ most profitable keywords. Using a mix of resources we can identify which keywords your competitors are paying for, how much they spend, and the number of clicks they receive.

• Don’t Reinvent the Wheel: If someone has already optimized for your audience we don't have to start from zero.
• Do it Better: Assess the quality and relevance of your competitor content and improve upon it.
• Do it Differently: Don’t copy your competitors with the same noise, your audience will appreciate a new approach.

03

In-Depth Website Audit

Armed with the knowledge of your audience and competitors we complete a thorough analysis of your website to identify strengths, weaknesses, and opportunities for improvement. We want to know if the content is speaking to your audience, and is your content better than your competitors.

• Technical Audit: Check for issues affecting site performance.
• Content Review: Assess the quality and relevance of your current content.
• Quality Analysis: Critique the overall user experience of your website.

04

Keyword Research and Strategy

Keyword data collected about your audience and your competition is analyzed. Historical search volume and average click-through rates will allow us to sort your keywords into a value score. Modern Search Engine Optimization is about the right traffic, not just high traffic keywords.

• Market Analysis: Discover keywords your potential customers are using.
• Long-Tail Keywords: Target specific phrases with high conversion potential.
• Keyword Priority: Assign keywords a priority to focus the most effort on the highest priorities.

05

On-Page Optimization

Knowing the top search results for your priority keywords we can now make a better result. In this process, we return to Byer Co content development using what we know about your audience. We evaluate, and sometimes directly ask your audience what their best search result would be. From there we structure a new landing page, using best practices, and add calls to action that resonate with your audience.

• Meta Tags Optimization: Improve title tags and meta descriptions.
• Header Tags: Structure your content with appropriate heading tags.
• Content Enhancement: Integrate keywords naturally into high-quality content.
• Image Optimization: Use alt tags and compress images for faster loading.

06

Off-Page Optimization

Launching your new landing pages is not the end of the SEO process. Search engines use link data and social signals to verify that your content is high quality. Byer Co will use our distribution system to announce your new page on multiple platforms and ask industry influencers for retweets, likes, links and follows. Audience interaction will boost your content to the top of search engines.

• Link Building: Acquire high-quality backlinks from reputable sites.
• Social Media Promotion: Enhance your online presence across platforms.
• Local SEO: Optimize for local searches if applicable to your business.

07

Content Creation and Marketing

Your audience, your industry, your world is constantly evolving. To keep up, we create a content schedule to post new and relevant content, and revisit older content to update it and give it a new life.

• Blog Posts: Regularly publish informative and relevant articles.
• Infographics and Videos: Create diverse content to engage different audience segments.
• Content Distribution: Share your content across various channels for maximum reach.

08

Technical SEO

Did you know the web platform you choose directly affects your SEO? From the technology, server, CMS, and design your user experience is at play. Search engines relate user engagement to website quality which is why all of these details matter in SEO. Ensure your website meets the technical requirements of search engines.

• Site Speed Optimization: Improve loading times for better user experience.
• Mobile-Friendly Design: Optimize your site for mobile devices.
• XML Sitemaps and Robots.txt: Facilitate better crawling and indexing by search engines.
• Knowledge Graph Data: Let the search engines know the details of the intent and structure of your content, and your website.

09

Analytics and Reporting

Your Key Performance Indicators (KPI) will need to be tracked. Byer Co will build a dashboard for your team to access analytics data and see your KPI results in real time. Track your progress and refine strategies based on data.

• Google Analytics: Monitor traffic and user behavior.
• Third Party Analytics: Integrate with platforms that can identify audience data.
• Regular Reporting: Receive monthly reports on key metrics.
• Performance Tracking: Adjust tactics based on what works best.

10

Start the Process Over

In Search Engine Optimization the only thing constant is change. With algorithm changes, new technologies, and aggressive competitor campaigns we cannot rest. Keyword research, competitor analysis, page rankings and top results need to be redone and re-reviewed on a monthly basis. Your project will always be evolving to achieve and maintain top results.