Professional SEO Services to Boost Your Online Visibility

The most important way to grow your business is to make it easy for your audience to find you. The Byer Co Search Engine Optimization (SEO) process is rooted in research, a variety of technologies, and an always evolving mindset.

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SEO Experts at Byer Company

Introduction or rant...

Let’s start with a gratuitous AI written introduction: “In today's digital landscape…” blah blah blah. Nobody refers to a “digital landscape” except for AI bots and graphic designers. It’s the internet — and the goal of SEO should be visibility across as many internet platforms that make sense for your industry.

Search Engine Optimization (SEO) is the common term most people use when they seek visibility on search platforms. Visibility is what SEO boils down to, enhancing your presence on all internet platforms including search engines, forums (Reddit), AI (ChatGPT, AIO), video (YouTube), audio (podcasts), and future platforms as they emerge.

There are specialized search engines for all these different media types. The days of just optimizing for Google and hoping everything else falls into place are over. It's time to get specific, to know where your audience is, and be there in a constructive capacity NOT just a sales pitch.

What is Search Engine Optimization (SEO)?

SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). By improving various aspects of your site — from content and keywords to technical performance — you can increase visibility, attract more visitors, and generate leads.

  • Increase Organic Traffic: Higher rankings lead to more clicks and visits.
  • Improve User Experience: SEO involves enhancing site usability and speed.
  • Build Credibility: Top search rankings establish trust with potential customers.
What is SEO
What is VO

What is Visibility Optimization (VO)?

I am so glad you asked! Visibility Optimization is the process of optimizing your complete online presence to be included in request results across all internet platforms. By deploying your information and content across multiple media and platforms you gain much more access to audiences beyond just search engines.

  • Increased Audience: Younger generations and proprietary platforms do not use Google search.
  • Reliable Traffic: With constant updates it is hard to trust Google as a dependable traffic source.
  • Niche Platforms: Discover your customer’s preferred platform and direct more content & attention to where they are.

More about our Visibility Optimization Services

Our Comprehensive SEO Services:
Byer Company Process Explained

00

Clear Your Mind

Before we can put ourselves in the mindset of your customer, we need to clear our heads of any preconceptions or biases. Byer Co will consult a diverse group of searchers to collect raw, uncensored data free of influence.

01

Audience Intelligence

In step 1 of your onboarding process, you provided the information you have about your audience. Using this information, we research where your audience spends time online and the influencers they follow. Our goal is to know how your audience searches for your products or services, and form a Search Engine Optimization keyword list.

  • Customer Audit: Research existing audience profiles.
  • Platform Review: Find out where your audience is online, who they follow, what they read.
  • Audience Personas: A reference guide for your audience to connect with them on a deeper level.

02

Competitor Analysis

There is a wealth of public information to be collected from your competitors. One of the essential Search Engine Optimization metrics we use to grow your business is your competitors’ most profitable keywords. Using a mix of resources we can identify which keywords your competitors are paying for, how much they spend, and the number of clicks they receive.

  • Don’t Reinvent the Wheel: If someone has already optimized for your audience we don't have to start from zero.
  • Do it Better: Assess the quality and relevance of your competitor content and improve upon it.
  • Do it Differently: Don’t copy your competitors with the same noise, your audience will appreciate a new approach.

03

In-Depth Website Audit

Armed with the knowledge of your audience and competitors we complete a thorough analysis of your website to identify strengths, weaknesses, and opportunities for improvement. We want to know if the content is speaking to your audience, and is your content better than your competitors.

  • Technical Audit: Check for issues affecting site performance.
  • Content Review: Assess the quality and relevance of your current content.
  • Quality Analysis: Critique the overall user experience of your website.

04

Keyword Research and Strategy

Keyword data collected about your audience and your competition is analyzed. Historical search volume and average click-through rates will allow us to sort your keywords into a value score. Modern Search Engine Optimization is about the right traffic, not just high traffic keywords.

  • Market Analysis: Discover keywords your potential customers are using.
  • Long-Tail Keywords: Target specific phrases with high conversion potential.
  • Keyword Priority: Assign keywords a priority to focus the most effort on the highest priorities.

05

On-Page Optimization

Knowing the top search results for your priority keywords we can now make a better result. In this process, we return to Byer Co content development using what we know about your audience. We evaluate, and sometimes directly ask your audience what their best search result would be. From there we structure a new landing page, using best practices, and add calls to action that resonate with your audience.

  • Meta Tags Optimization: Improve title tags and meta descriptions.
  • Header Tags: Structure your content with appropriate heading tags.
  • Content Enhancement: Integrate keywords naturally into high-quality content.
  • Image Optimization: Use alt tags and compress images for faster loading.

06

Off-Page Optimization

Launching your new landing pages is not the end of the SEO process. Search engines use link data and social signals to verify that your content is high quality. Byer Co will use our distribution system to announce your new page on multiple platforms and ask industry influencers for retweets, likes, links and follows. Audience interaction will boost your content to the top of search engines.

  • Link Building: Acquire high-quality backlinks from reputable sites.
  • Social Media Promotion: Enhance your online presence across platforms.
  • Local SEO: Optimize for local searches if applicable to your business.

07

Content Creation and Marketing

Your audience, your industry, your world is constantly evolving. To keep up, we create a content schedule to post new and relevant content, and revisit older content to update it and give it a new life.

  • Blog Posts: Regularly publish informative and relevant articles.
  • Infographics and Videos: Create diverse content to engage different audience segments.
  • Content Distribution: Share your content across various channels for maximum reach.

08

Technical SEO

Did you know the web platform you choose directly affects your SEO? From the technology, server, CMS, and design your user experience is at play. Search engines relate user engagement to website quality which is why all of these details matter in SEO. Ensure your website meets the technical requirements of search engines.

  • Site Speed Optimization: Improve loading times for better user experience.
  • Mobile-Friendly Design: Optimize your site for mobile devices.
  • XML Sitemaps and Robots.txt: Facilitate better crawling and indexing by search engines.
  • Knowledge Graph Data: Let the search engines know the details of the intent and structure of your content, and your website.

09

Analytics and Reporting

Your Key Performance Indicators (KPI) will need to be tracked. Byer Co will build a dashboard for your team to access analytics data and see your KPI results in real time. Track your progress and refine strategies based on data.

  • Google Analytics: Monitor traffic and user behavior.
  • Third Party Analytics: Integrate with platforms that can identify audience data.
  • Regular Reporting: Receive monthly reports on key metrics.
  • Performance Tracking: Adjust tactics based on what works best.

10

Start the Process Over

In Search Engine Optimization the only thing constant is change. With algorithm changes, new technologies, and aggressive competitor campaigns we cannot rest. Keyword research, competitor analysis, page rankings and top results need to be redone and re-reviewed on a monthly basis. Your project will always be evolving to achieve and maintain top results.

SEO Case Studies

Wiliot

Wiliot: Emerging Technology

Challenge

Emerging technology where search history did not exist.

Solution

Forward thinking comprehensive SEO strategy focusing on future popularity of keywords and content marketing.

Results

First page ranking for 100’s of high value keywords leading to exponential increase in organic traffic and conversion.

Review the Wiliot Case Study
AMI

AMI: Industrial Manufacturer

Challenge

No online visibility in a competitive global market.

Solution

Focused on technical SEO tactics for a global market, including optimized content for an industrial audience.

Results

Achieved top rankings for all high value terms related to their products, gained visibility into new non-core industries.

Review the AMI Case Study

Latest News & Blog

Things happen in the world and we pay attention. Here are our thoughts from our staff.

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Frequently Asked Questions

Get Started with Byer Company SEO Services Today

Ready to elevate your online presence and outshine the competition? Contact us for a free consultation and let us craft a customized SEO strategy that drives results.

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