Beautifying the Data
As cybersecurity leaders, NTT produces an annual report citing data from their global threat intelligence center. In 2022 Byer was tasked to build the latest annual report using data from the NTT data analysts. We followed a structured process to consolidate the data into a beautiful, easily digestible report featuring custom illustrations, graphs, and infographics. Byer delivered the report and supporting marketing collateral to NTT for distribution within their portfolio of security-based companies. Byer also wrote and distributed the press release announcing the report and managed the PR channels to gain press coverage.
Byer has produced the reports for 2023 and 2024 using this same successful strategy.
Standing Out in a Crowd
The cybersecurity landscape is crowded with vendors, most of them producing annual reports. For NTT’s report to standout, we wanted to provide a design scheme that set it apart as the premiere source for accurate data. The Byer team produced a unique design every year while adhering to the NTT Global Brand Guidelines. Our goal each year was to be clear, grab attention, and maximize distribution.
