Cybersecurity Marketing is Broken. Let's Fix It.
A free ebook for marketing leaders in cybersecurity who are tired of shouting into the void.
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Let’s be real.
Selling cybersecurity is tough. The buyers are skeptical, the messaging is technical, the competition is overwhelming—and don’t get us started on proving ROI.
This free guide pulls back the curtain on the real marketing challenges cybersecurity companies face and delivers clear, research-backed strategies to rise above the noise. Whether you're a scrappy startup or a seasoned security brand, you’ll walk away with tactics that actually work.
What’s inside
Written by Jeff Byer,
founder of Byer Co.
Jeff has helped cybersecurity brands like NTT connect with the right buyers, simplify their story, and scale their marketing results. He’s also a patent-holding strategist who’s worked with companies like Sony, McDonald’s, and Nissan. In short: he gets the tech, he gets the strategy, and he gets what makes cybersecurity marketing so painfully hard.
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Ready to stop guessing and start growing?
This isn’t another fluffy ebook. It’s a playbook for marketers who want to outsmart the competition, win trust, and actually move the needle in one of the hardest industries to market in.
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