Marketing Technology and Tools Articles

Manufacturing buyers today expect more than product catalogs and static forms. They want web experiences that feel relevant, timely, and tailored to their needs. Bringing your CRM data into your web app through seamless API integrations, making customer intelligence an active part of how your digital experiences are delivered.

Manufacturers increasingly rely on complex sales cycles, multi-touchpoint marketing, and personalized customer interactions. Yet too many still operate with data silos: website leads live in one place, sales activity lives in another, and marketing campaigns run in yet another. That fragmented data makes it nearly impossible to gain a unified view of prospects and customers.

Discover what content cannibalization is, its SEO risks, and how to fix it with actionable steps. Boost your rankings today!

Discover the pros and cons of using a CMS for your business website, including development costs, maintenance, and security issues. Learn from Byer Company’s insights.

A website may only get one chance to convert a prospective customer, so it has to demonstrate its quality every time it’s accessed.

We are going to investigate digital marketing trends in 2023. We will also look at predictions about the technology digital marketers employ and concerns about how they use and protect personal information.

Content delivery is one of the primary goals of businesses with an online presence. While at one time the scope was limited to websites, technology now demands a more all-encompassing way of managing and delivering content.

How building for the web with Jamstack can result in better-performing and more scalable websites as well as an enhanced developer experience.