Guga, whose real name is Gustavo Tosta, is a popular YouTube personality and self-taught chef known for his channels Guga Foods and Sous Vide Everything. Originally from Brazil, Guga has captured millions of viewers with his mouthwatering recipes, cooking experiments, and engaging, friendly style. He specializes in grilling and sous vide techniques, showcasing everything from perfectly seared steaks to imaginative flavor experiments. Guga’s fun, approachable manner and passion for food have cemented his place as a go-to online resource for cooking enthusiasts around the world.
Byer Company approached this project to reflect Guga's personality. We wanted the design to match his energy and charisma, so we used bright colors and an organic grid alignment to keep things fresh. We started designing the site without the product, so we built a photorealistic 3D model of the product that we could stage into any position or environment.
The original recipe was to copy Guga's YouTube Channel style and throw it into Shopify. Byer Co is not serving up leftovers, so we established a completely new brand experience. We introduced an appetizing pallet of bright greens mixed with social media spice, and the final result was a masterpiece.
Sometimes when you are missing ingredients you need to improvise. With only a mockup of the product label available, the Byer Co team whipped up a 3D product mockup to keep the design process moving forward. Using the label and bottle dimensions, our 3D chefs baked a fresh Blender model that allowed the design team ultimate flexibility with their product photos.
Just as hunger is the ultimate ingredient, a social audience is the key to immediate ecommerce success. With Guga's influencer powers, sales started immediately, and the reviews were delicious. Integrated fulfillment and the addition of PPC and email marketing sent this project over the top.