The Digital Gap In Modern Manufacturing
Why marketing maturity now determines market share
Manufacturers are modernizing operations but falling behind in digital marketing. This free white paper explains how SEO, PPC, and demand creation now drive RFQs long before sales conversations begin.
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This reduces bounce from unqualified traffic.
Modern manufacturing has a marketing problem.
Manufacturers have invested heavily in automation, robotics, and operational efficiency. But most are still relying on outdated marketing models built around trade shows, referrals, and sales-driven discovery.
Meanwhile, today’s buyers research anonymously, evaluate vendors digitally, and build shortlists before sales ever gets involved.
If you’re not visible during those early research moments, you’re not considered.
Built for manufacturers, not generic B2B theory
This white paper is based on real-world experience working with industrial and technical organizations navigating long sales cycles, complex buying committees, and engineer-driven research behavior.
No buzzwords. No recycled SaaS tactics. Just practical insight into what actually works for manufacturing.
Written by Jeff Byer,
founder of Byer Co.
Jeff has helped manufacturing and industrial brands connect with the right buyers, clarify complex capabilities, and build marketing systems that support long sales cycles. He’s also a patent-holding strategist who’s worked with companies like Sony, McDonald’s, and Nissan. In short: he understands technical products, industrial buying behavior, and why manufacturing marketing is uniquely difficult to get right.
Get a free website and SEO audit
See how your website and search visibility compare to modern manufacturing standards.
What's included:
- Website and UX assessment
- Technical SEO review
- Keyword and visibility snapshot
- Conversion and RFQ flow analysis
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About Byer Co
Byer Co is a digital agency specializing in SEO, paid media, and website strategy for industrial, manufacturing, and technical organizations. We help manufacturers modernize how they attract, educate, and convert buyers in a digital-first world.
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