Samurai XDR

Protecting the World from Cyber Attacks

Combining world-leading, cutting-edge analytics, machine learning, threat intelligence and automation, Samurai XDR detects and responds to known and unknown threats.

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Breaking the rules...

With the ability to create a new brand outside the traditional NTT brand guidelines, we took full advantage. We wanted Samurai to Bold, Brave, and Strong. Bright red, deep black, and high contrast graphics with attention grabbing animation make this brand jump off the screen. With a powerful content strategy, engaging social media program, and competitive advertising Byer established Samurai as a leading provider of cybersecurity services.

Establishing Identity

A unique name deserves a unique logo. To instantly communicate Samurai XDR's world-class artificial intelligence, we capitalized the letters “AI” within the logo. This conceptual design element allowed us to demonstrate a product strength in the most fundamental way possible.

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Typography & Colors

In the world of cybersecurity, precision is everything. Analysts must be able to pinpoint the exact threats before acting. To mirror this precision, we selected Bio Sans as our primary font. Its exacting lines communicate attention to detail, yet it's also a simple font, which reflects Samurai XDR's ease of use. As the primary color, red highlights the danger cyberthreats pose to businesses and organizations. We chose this color specifically for potential clients to instantly take note of the product.

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Home on The Web

Continuing our approach to provide value to prospects, the website gave visitors much more than a typical hard-sell. For starters, it invited them to apply for the Samurai XDR Beta Group. Rather than “buy-now” messaging, our Beta Group allowed people to become part of the Samurai XDR community and see the benefits of the product firsthand.

Additional value-added elements included an in-depth Global Threat Intelligence Report and a virtual tour of the platform's Security Operations Center. The tour specifically gave visitors a rare glimpse behind the cybersecurity scenes and showcased the army of cybersecurity experts behind the product. Along with the valuable information, the site clearly highlighted Samurai XDR's benefits, while working seamlessly across all devices and browsers.

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Byer Company led the successful launch of our new SaaS products.

Unlike any other agency we've worked with, Jeff Byer combines subject-matter expertise with exceptional marketing solutions to deliver results well beyond our expectations.

- NTT