Web Design & Development

Website Design and Development is at the core of the Byer Company service offering. Your website should not only look good; it needs to perform well and be comfortable for your audience to use. With a combination of creativity and engineering, our web design solutions are built specifically for you to grow your business.

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Start With A Web Design Plan

Building a useful website, focus on growing your business, requires research and defining your goals. In steps 1, 2, and 3 of the Byer Company web design process we collect the data needed so that we can create for you an informed web design. Using the content outline, we create a flowchart and wireframes for landing pages to identify the required interface elements.

Your Brand Will Evolve

Part of what Byer Company provides to you is a brand evaluation and guidelines. Your brand will transform and adapted to perform best on digital devices. Our ultimate goal is to grow your business through your website, so our design priority is to adjust your brand to deliver on screen and devices.

Your User Interface (UI) Reflects Your Brand

In Step 1 of the Byer Company onboarding process, we asked you detailed questions about your brand. We use this information to custom design your website interface and build a library of digital assets. Your web design is an extension of your brand, and a design template cannot accurately represent you.

Your User Experience (UX) Impacts How Users Feel About You

User Experience (UX) is a critical factor in determining how users perceive your product or service. It is the process of creating and optimizing user-friendly interfaces and interactions between users and their environment. UX involves programming, animation, interaction design, information architecture, visual design, usability testing, and more to ensure that users have an enjoyable experience with your product or service. UX plays an important role in how people feel about your brand - it can be the difference between a successful product launch or complete failure. By taking the time to understand user needs and preferences and designing interfaces that are intuitive and easy to use, you can create a positive user experience that will help build loyalty among customers.

Website Design for Your Audience

Byer Company is not just another website design company. Most web design companies will design a website for you or deliver you a modified template. We do not create a website for you; we create a site for your audience. In step 1 of our onboarding process, we defined your goals and business objectives. Our designs will specifically address those goals and objectives to grow your business.

Call Them to Action

The most important thing your Byer Company website will do is tell your audience what you want them to do. This simple "ask" is often nonexistent on business websites like yours. Your new website design will be built to achieve your goals and grow your business. Your site will lead your audience down the path to conversion, supporting your brand message throughout the process.

Review Your Goals

Your first impression of your new website design is exciting. Your shiny new design glorifies your brand and message which peaks your emotions. Now is the time you need to step back and re-read your goals from step 1 in the onboarding document. We show you how your goals have directly contributed to your design. We review your website goals with you again to confirm they are in line with your plan.

Website Development

Programming quality and clarity are essential to the health and authority of your website. Building custom tools to automate your business tasks will increase your efficiency and promote business growth. Our development services are fast and efficient because we focus on an optimized developer experience.

01 Full Stack Web Development

Full Stack Web Development is the ability to program the back end, or the server-side of a website as well as the front end, client-facing interface. On the server side, your site will connect to a database for storing data and managing administrative logins and tasks. On the front end, your website design will come to life with animation and interaction feedback that encourages engagement.

02 Front End Web Development

Your front end website programming will run your interface, interactions, and animation. Your front end will include your user interface (UI), website design, and user experience (UI). Font end programming uses resources from the website visitors device, as well as the server, for fast and efficient rendering. Our front-end programming typically consists of HTML5, Sass, CSS3, Javascript. Byer Company uses preprocessors to compress and optimize your website code to increase performance and reduce load times.

Static Website Rendering Increases Your Performance and SEO Rank Factors

Performance and rendering are essential for your website programming. We take the time to reduce on-demand server-side processes by rendering data resources to static files. This process allows us to deliver a usable interface faster and more compatible than the most popular content systems such as Wordpress. We also utilize the latest server and cloud technologies, such as HTTP/2 and Content Delivery Networks (CDN), to ensure speed and reliability of resource delivery.

Using JAMstack to Build the Modern Web

JAMstack (JavaScript, APIs, and Markup) is a modern web development architecture that allows developers to build fast, secure, and scalable websites. It is based on the idea of using JavaScript as the programming language of choice for front-end development and leveraging APIs to access data from the back-end. Additionally, JAMstack websites are built using static HTML markup to create a website that is faster to render and more secure than traditional dynamic websites. With JAMstack development, developers can create highly performant websites with minimal effort. What is Jamstack?

Server Side Website Programming

Server-side programming also referred to as the back end, is the apps and scripts that use server resources to process tasks and report results. Your project will contain server-side routines that inform the front end, or client-side interface, of data or calculations from the server process. Server processes can also run routine tasks for managing data between apps and systems. For Example, we run a nightly routine that exports the website contact and quote requests for the day, then sends them to our CRM API and emails a quick alert with a daily summary. Our server side functions are mostly written in Node and run on AWS Lamdas or Microsoft Azure Functions.

Custom Applications To Automate Your Business Processes

Many of your back-end processes will deal with user data and website analytics. These processes are isolated, so they do not affect the front end interface. Analytic data and user-submitted content can run regular routines to automate your business processes. Common Byer Company automation website programming tasks include linking data to a CRM, processing transactions, delivering marketing messages, and sending reports to shareholders.

The Technical Stuff

For the more discerning technical connoisseurs, we have a list of platforms and languages we prefer and what we support.

Our Main Stack:

Node
Next JS
Sanity
Algoliia
Framer Motion
Markdown
SASS / CSS Modules
Next PWA
Intersection Observer

Sendgrid Email API / Marketing integration
Netlify
AWS Amplify / Lambda / SES
Azure Static Web Apps
Git / Github / Github Actions
Google Analytics / Search Console / Ads tracking
Bing Clarity / Webmaster tools / Ads tracking
Salesforce / Pardot integration

We support:

Shopify / Liquid
Golang
Hugo
Forestry
Linux / Apache / MySQL / PHP
Wordpress
JQuery
Pug
Styled Components