Shimek specializes in connecting businesses with their ideal agency partners. With a database of over 300 vetted agencies, they streamline the selection process across marketing, PR, social media, analytics, and more. At Byer, we’ve had a long-standing partnership with Shimek. When they needed a rebrand and a new website, we were honored to take the lead and deliver. We also had the opportunity to build a web app to streamline the database Shimek relies on to make their valuable client-agency matches.
We’re passionate about brand refreshes—they let us modernize designs while keeping them relevant and inviting. For Shimek, we embraced their vision of a mid-century modern, dark-yet-comforting style, inspired by luxury hotel lounges. We also transformed their agency data into a powerful web app, enabling them to perform advanced, conditional searches with just a few keystrokes, and allowing agencies to update their own info periodically, bringing elegance and functionality to their refreshed identity.
A company built on connections needs a logo to convey that identity. By underlining the “hi” in Shimek, we emphasized their focus on connections. The rest is clean, straightforward, approachable, just like the company it represents.
To capture Shimek’s values of trust, comfort, and their promise to handle the heavy lifting of finding great agency partners, we focused on creating a design rooted in warmth and reliability. We used earthy, grounded colors and woodgrain patterns to evoke a sense of stability and approachability. Paired with clean, legible fonts that maintain a distinctive presence, the design reinforces the ease and professionalism Shimek offers. Every element was chosen to visually communicate their “leave the work to us” philosophy, ensuring clarity and confidence in their brand.
The web app we developed enables Shimek to customize agency searches with flexible criteria and detailed conditional options, making it easy to narrow down viable matches when advising clients. Additionally, the app empowers agencies by providing limited access to their profiles, allowing them to update key information like industries served and major brand collaborations. This dual functionality ensures an efficient, user-friendly system for both Shimek and their agency partners.
They had regular video check-ins and fluid email communications, which worked well for the client's needs. The team delivered on time and went above and beyond. They also collaborated seamlessly and were flexible with their schedules.
- Steve Shimek