Lakeside Escrow

Lakeside Escrow partnered with Byer Co to build their identity from the ground up. With no existing brand, website or messaging, they needed a complete digital foundation that reflected the professionalism and trust required in the Southern California real estate market.

We created a full brand system, a polished website and clear content tailored to the needs of realtors, buyers and sellers across SoCal.

Lakeside Escrow

To compete in the SoCal market, they needed a trustworthy, modern and highly professional digital presence — one that instantly communicates credibility to local agents and clients.

Lakeside Escrow Branding

Brand Identity Rooted in Southern California

We created a visual identity system inspired by the calm, refined aesthetics of the region:

  • Clean logo system with modern typography
  • An understated design language built around trust and clarity
  • Consistent visuals across every touchpoint

The result feels polished, local and professional, exactly what SoCal real estate professionals expect.

A Modern Website for the Southern California Market

We built a clean, easy-to-navigate website tailored specifically to the SoCal user flow:

  • Clear explanation of residential, commercial, refinance and specialty escrows common in the region
  • Persona-based UX for realtors, buyers and sellers
  • Fast mobile performance for on-the-go agents
  • SEO-optimized pages aligned with SoCal search behavior
  • A backend the Lakeside team can update as they scale

The site elevates Lakeside Escrow to the level of an established, highly professional SoCal escrow partner.

Lakeside Escrow Website

Content & Messaging Built From Scratch

Because the brand was completely new, we developed all content in-house:

  • Core value propositions positioned for Southern California real estate
  • Explanations of the escrow process written clearly, without jargon
  • Friendly, professional tone tailored to realtors and first-time buyers
  • SEO-aligned content targeting SoCal-specific escrow queries

The messaging helps Lakeside stand out locally by making escrow feel simple, accessible and trustworthy.

We only gave them bits and pieces, and they built a masterpiece.

We were so busy with everything else we just told Byer Co to make a logo and a website for us, and they delivered beyond our expectations. We launched with a brand we are proud of, a beautiful and helpful website, and worked hard the last mile to optimize our online visibility. Th ephone was ringin on day one!

Eric R., Lakeside Escrow

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