Charity Event Marketing · Kiwanis Club
Chilipalooza
We partnered with the Kiwanis Club to build an integrated fundraising campaign across digital, print and outdoor — driving a 43% increase in donations year over year.
The Challenge
Chilipalooza is an annual Kiwanis Club fundraiser built around community, food and giving back. It had strong local value, but needed a cohesive marketing system to grow awareness, donations and long-term recognition — not just a new website.
What we delivered
Our Strategy
A campaign, not just a website
Build a campaign
The website became the hub, but the strategy reached across outdoor, print, branding and donation messaging.
Own an identity
A visual direction that made Chilipalooza memorable, ownable and repeatable for future years.
Connect the physical
Outdoor and print drove local awareness while the online experience gave supporters a clear place to give.
Design to last
A reusable creative foundation the Kiwanis Club can evolve year after year.
Event Identity
A bold, repeatable event identity
A fun, high-energy identity that stands out in the community and works across every channel.
- A signature flame-and-mascot visual system built for impact
- Consistent typography, color and layout across every asset
- Event details, QR donation flows and sponsor recognition built in
- A reusable creative foundation for future years
Web Experience
A digital campaign hub
A central destination for event information, donation calls to action, sponsor visibility and campaign storytelling.
- Clear event details, schedule and location
- Donation-focused messaging and calls to action
- Chili competition and cornhole tournament sign-ups
- Fast, mobile-friendly performance for on-the-go supporters
Social Media
Donation-focused social media
A set of social graphics that drove awareness and participation in the weeks leading up to the event.
- “Calling all chili masters” recruitment posts
- Live music and event-day lineup graphics
- Sponsor thank-you and donation messaging
- A consistent look that reinforced the event identity
In partnership with Print Fellas
Into the community with print & outdoor
Outdoor and printed materials that extended the Chilipalooza brand beyond digital channels.
- Street banners and outdoor signage
- Event posters and flyers
- Sponsor and donor recognition pieces
- On-site event displays and QR donation cards
Byer Company led the digital strategy, creative direction and messaging, while Print Fellas brought the campaign into the physical world.
Where Digital Meets the Real World
A strong campaign doesn't live in one place. The digital experience, outdoor campaign and printed materials worked together to create a consistent presence before, during and after the event.
Most agencies stop at the website. We carry the campaign into the real world.
The Results
- Donations increased 43% year over year
- Campaign presence expanded across digital, print and outdoor
- Event identity redesigned for long-term recognition
- Donor experience made clearer, more polished and cohesive
- Community visibility strengthened through outdoor and print
Following this work, Jeff Byer was elected to the Kiwanis Club Board of Directors and will be sworn in this October — deepening Byer Company's commitment to helping community organizations use marketing, design and technology to grow their impact.
Planning a fundraiser, gala or community event?
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