Acronymonym: The A to Z of Digital Marketing ABC's

WFT do these acronyms mean? Here’s a comprehensive list of acronyms (and a few shorthand terms) that are commonly used in the world of digital marketing and content optimization spanning SEO, personalization, analytics, and automation.

SEO & Search Optimization Acronyms

• SEO - Search Engine Optimization
• GEO - Generative Engine Optimization
• SGE - Search Generative Experience (Google’s AI-driven search results)
• SERP - Search Engine Results Page
• E-E-A-T - Experience, Expertise, Authoritativeness, Trustworthiness
• NLP - Natural Language Processing (core to semantic search and AI optimization)
• TF-IDF - Term Frequency-Inverse Document Frequency (keyword relevance metric)
• LSI - Latent Semantic Indexing (older term for semantic keyword relationships)
• CTR - Click-Through Rate
• CRO - Conversion Rate Optimization
• AEO - Answer Engine Optimization (optimizing for AI search/SGE responses)

Content & AI Writing Acronyms

• AIO - AI-Optimized (sometimes used in “AIO writer” meaning human + AI workflows)
• NLG - Natural Language Generation (AI writing tech)
• LLM - Large Language Model (the AI engine behind tools like ChatGPT)
• GPT - Generative Pre-trained Transformer
• RAG - Retrieval-Augmented Generation (AI technique for contextual answers)
• ABT - Always Be Testing (A/B/n testing for optimized content)

Data, Analytics & Performance Acronyms

• KPIs - Key Performance Indicators
• OKRs - Objectives and Key Results
• ROI - Return on Investment
• CLV - Customer Lifetime Value
• CAC - Customer Acquisition Cost
• GAI - Generative AI (used in martech / analytics contexts)
• BI - Business Intelligence (analytics platforms often AI-enhanced)

Martech & Personalization Acronyms

• CDP - Customer Data Platform
• CMS - Content Management System
• DAM - Digital Asset Management
• DXP - Digital Experience Platform
• CRM - Customer Relationship Management
• MAP - Marketing Automation Platform
• ML - Machine Learning (core to optimization engines)
• AI-SEO - AI-powered SEO (catch-all shorthand)

Testing, Targeting & Automation Acronyms

• A/B Testing - Variant testing for optimization
• MVT - Multivariate Testing
• ESP - Email Service Provider (AI-optimized personalization is big here)
• RTB - Real-Time Bidding (AI in programmatic advertising)
• PPC - Pay-Per-Click

Together, these acronyms make up the “language” of digital marketing content optimization across SEO, content marketing, personalization, and analytics.

Did we miss anything? Reach out to us!