WFT do these acronyms mean? Here’s a comprehensive list of acronyms (and a few shorthand terms) that are commonly used in the world of digital marketing and content optimization spanning SEO, personalization, analytics, and automation.
SEO & Search Optimization Acronyms
- SEO - Search Engine Optimization
- GEO - Generative Engine Optimization
- SGE - Search Generative Experience (Google’s AI-driven search results)
- SERP - Search Engine Results Page
- E-E-A-T - Experience, Expertise, Authoritativeness, Trustworthiness
- NLP - Natural Language Processing (core to semantic search and AI optimization)
- TF-IDF - Term Frequency-Inverse Document Frequency (keyword relevance metric)
- LSI - Latent Semantic Indexing (older term for semantic keyword relationships)
- CTR - Click-Through Rate
- CRO - Conversion Rate Optimization
- AEO - Answer Engine Optimization (optimizing for AI search/SGE responses)
Content & AI Writing Acronyms
- AIO - AI-Optimized (sometimes used in “AIO writer” meaning human + AI workflows)
- NLG - Natural Language Generation (AI writing tech)
- LLM - Large Language Model (the AI engine behind tools like ChatGPT)
- GPT - Generative Pre-trained Transformer
- RAG - Retrieval-Augmented Generation (AI technique for contextual answers)
- ABT - Always Be Testing (A/B/n testing for optimized content)
Data, Analytics & Performance Acronyms
- KPIs - Key Performance Indicators
- OKRs - Objectives and Key Results
- ROI - Return on Investment
- CLV - Customer Lifetime Value
- CAC - Customer Acquisition Cost
- GAI - Generative AI (used in martech / analytics contexts)
- BI - Business Intelligence (analytics platforms often AI-enhanced)
Martech & Personalization Acronyms
- CDP - Customer Data Platform
- CMS - Content Management System
- DAM - Digital Asset Management
- DXP - Digital Experience Platform
- CRM - Customer Relationship Management
- MAP - Marketing Automation Platform
- ML - Machine Learning (core to optimization engines)
- AI-SEO - AI-powered SEO (catch-all shorthand)
Listen to the podcast episode: Acronymonym: The A to Z of Digital Marketing ABC's on Digital Rage.
Testing, Targeting & Automation Acronyms
- A/B Testing - Variant testing for optimization
- MVT - Multivariate Testing
- ESP - Email Service Provider (AI-optimized personalization is big here)
- RTB - Real-Time Bidding (AI in programmatic advertising)
- PPC - Pay-Per-Click
Together, these acronyms make up the “language” of digital marketing content optimization across SEO, content marketing, personalization, and analytics.
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