Mira Mikati

Digital marketing is evolving faster than your email inbox on a Monday morning. Staying ahead of the latest trends isn’t just about looking smart on Zoom calls — it’s how brands stay relevant, competitive, and memorable. Here are the top marketing trends that matter in 2025 — and how to actually use them to grow.

Discover how AI, zero click search, and content saturation are shifting SEO from rankings to recognition. Learn why a strong brand point of view is now your most powerful visibility strategy.

AI has collapsed the traditional funnel and reshaped how buyers evaluate brands. Explore the new loop based customer journey and why influence, micro decisions, and POV now matter more than stages.

Manufacturers increasingly rely on complex sales cycles, multi-touchpoint marketing, and personalized customer interactions. Yet too many still operate with data silos: website leads live in one place, sales activity lives in another, and marketing campaigns run in yet another. That fragmented data makes it nearly impossible to gain a unified view of prospects and customers.

Every few years, someone declares SEO dead, but it’s like calling a chameleon extinct because it changed color. Sure, the SEO game has changed, but it’s far from over. With rapid changes in search engine algorithms, the rise of paid advertising, and new tools like AI, many wonder if SEO has truly lost its effectiveness. Let’s dive into why SEO’s still thriving.

Imagine QVC meets TikTok, but with way cooler vibes and instant "Add to Cart" buttons. That’s live stream selling—a shopping experience where brands, influencers, and creators show off products live, interact with viewers, and convert casual watchers into buyers faster than you can say, "Sold out!"

Digital marketing is full of myths that can mislead businesses and marketers. In this edition of Marketing Myth Mondays, we're setting the record straight on some of the most common misconceptions. Let’s dive in!

Manufacturing buyers today expect more than product catalogs and static forms. They want web experiences that feel relevant, timely, and tailored to their needs. Bringing your CRM data into your web app through seamless API integrations, making customer intelligence an active part of how your digital experiences are delivered.

SEO is more than a checklist, it’s a growth engine. Start by optimizing your content. Choose the right website partner. Consider help from an SEO consultant or a local SEO company near me. And don’t forget the supporting players: email, PPC, and social.

SEO doesn’t have to be a mystery. Whether you're a seasoned pro or just starting to optimize your website, these quick tips can boost your visibility, rankings, and clicks. Here’s a bite-sized breakdown of actionable strategies that can make a BIG impact for B2B brands!

If you’ve ever found yourself searching for “SEO services near me” or wondering if a PPC agency might be a better investment, you’re not alone. In this guide, we’ll break down what each strategy involves, how they differ, and how to decide which one (or both) is right for your business.

In 2025, PPC has evolved to fit a new landscape. With privacy-first policies and cookie-less tracking becoming the norm, platforms have pivoted to solutions like contextual targeting, AI-driven intent signals, and first-party data.